Outline: Police and American Civil Rights

Ethnicity and the Police Part I: Outline Ethnicity and the Police Part I: Outline (1) Introduction (a) Police corruption (b) Citizen complaints relative to ethnicity (2) Body (a) Police corruption i. Prevalence of police corruption ii. High levels of police corruption iii. Several Cases of police Misconduct (b) Violation of Amendments i. Abuse of power (c) Citizen complaints against the police i. African American civil rights groups (d) Controlling Police Officer Behavior in the Field i. Using what we know to regulate police ii. Initiated stops and prevent racially biased policing 3) Conclusion (a) Police corruption and citizen complaints relative to ethnicity Over the years, the police have been involved in unethical events that have made the community no longer trust them. These events will never be erased in the eyes of society. The worst part is that now the racial acts, abuse of authority and violation of human rights are over the hot spot. With all these unethical acts, the pol ice department is leaving the worst impression in many minority communities, because of the corruption and brutality that comes from the police patrolling the areas.The police should leave a positive impression with the communities that they serve, this way the police will be able to ask the community for help when needed. Peacemaking is the basic duty of the police force; if police is caught doing things that is not ethical in the community eyes the situation in the community will not change. The public perception of the police is the criminal justice system should work on the factors that cause the public to lower their trust in the way police treats their communities.Making better police in the community can result if there is better cooperation from the criminal justice system. The way police handles combating crime and brutality most attempts to redeem police image would involve education for both public and the police on the effectiveness crime control measures. References Sta ples, R. (2011). WHITE POWER, BLACK CRIME, AND RACIAL POLITICS. Black Scholar,  41(4), 31. Taslitz, A. E. (2003). RESPECT AND THE FOURTH AMENDMENT. Journal Of Criminal Law & Criminology,  94(1), 15.

Ap World Histroy Dbq

DBQ Political, religious, and social factors affected the work of scientist in the sixteenth and seventeenth century in many ways. They were the reasons why natural philosophers questioned, studied, and continued to find new information in their discoveries. Developing a new scientific worldview must have required an abundance of controversy dealing with these important factors. There were people who believed that the discoveries made should not interfere with political power. *Thomas Hobbes, an English Philosopher, certainly believed in many theories’ that scientists had viewed. However he is best known for his political thought.Certainly his political views were included in his scientific works (Doc 7). Louis XVI, a political power, showed interest into the scientific studies. This evidently showed on a drawing to honor Louis XVI’s visit to the French Royal Academy (Doc 10). Clearly, science was encouraged to flourish because people knew the happiness of the country, for not only depending on the arms abroad but for also creating abundances at home (Doc 11). The social factor was furthermost likely to have been more analyzed in scientist works. Many were interested in what people thought of them and their studies.Scientist were even more proficient in removing their experiments completely if people disagreed. Marin Mersenne guaranteed that his experiments had been repeated more than 100 times, but however was willing to change them if someone did not agree. Others however, were confident in their studies and did not care for much criticism (Doc 1). The reason for why natural philosophers were sometimes held back was because they truly did not know what their objective was. This is most likely why they made slight progress in the sixteenth and seventeenth centauries (Doc 4). Religion was unquestionably a factor scientist considered.They took the principles of God into their works. It appeared impossible to them how things could have so much aston ishing features and qualities and still have been created out of nature. They knew these things became to exist from an immeasurable wisdom and power (Doc 8). Just as God governs minds, minds have specific laws which place them above the moments of matter (Doc 12). Bible stories were used as comparisons with scientific views, such as John Calvin mentioning Moses who wrote in a popular style where all ordinary persons gifted with common sense and were able to be understood (Doc 2). He is a French Protestant theologian which may be what leads him to trust that astronomy unfolds the admirable wisdom of God. There were those who were not affected with political, religious, and social factors because they were limited on human rights. Women had certain difficulties in the scientific area. Margret Cavendish would have set her own school of natural philosophy if she would have not have feared the casting of a male school. *Margaret, a natural philosopher, was certainly interested in discov eries however, she understood the complications of having a part in this grouping (Doc 9).Studies should have been allowed from those who wished to learn, as well as those who selected to reject whatever is unidentified to them (Doc2). Both genders could have formed a friendship between intelligent associations; this would have been a great aid to the investigation and education of the truth (Doc 6). Political, religious, and social factors were massive topics. Natural Philosophers certainly were aware of their process of studies and experiments. They all had different views on the three factors causing old and new discoveries to be more interesting.

Poems by Seamus Heaney “Death of a Naturalist” and “The Barn” Essay

Both poems display very rich description from the start and continue this full description throughout the poem giving you a very clear image of the sights, sounds and smells described. The very first lines of each poem show this rich flavour and very much give you the idea that the poems are about nature. The poems are about forces of nature and they both build the effect of these forces using description. Death of a Naturalist uses the description to give the feeling that the author is control of nature that is why when it comes to the last verse it is so shocking to the author because he realises he is not in control anymore and cannot control the forces of nature. The Barn uses the description to give you the feeling you get when you are in the barn. It gives you the feeling that everything is still, dead and cold this gives it an eerie feeling and this feeling is expressed in the last verse not as still, dead or cold but very much alive. Both poems are reminiscing about childhood experiences with the true forces of nature. You can tell that they are childhood experiences because of the language used. In Death of a Naturalist the things that tell you that it is a child speaking through Seamus Heaney are the things that this child does. The child collects ‘jampotfuls’ of spawn and puts them on window-sills at home and shelves at school. Also the language used tells us that it is told through the words of a child. Words like daddy and mammy are examples of the child-like language used in Death of a Naturalist. In The Barn the things that tell you that it is a childhood experience is the description and the actions. The description of the floor ‘mouse-grey’ is typical of a simple childish description. The action that tells us that it is a childhood experience is the way the child lays on the floor face down, although an adult may have been scared in the barn I think that an adult may not have laid face down on the floor so therefore it must have been a child. Even though both these poems are childhood experiences there are more signs of this in Death of a Naturalist than in The Barn because anybody could have been scared of being in a barn alone but I think that every adult knows that when tadpoles are fully developed that they turn into horrible, ugly, slimy creatures- frogs. Both poems show how people feel in control. In Death of a Naturalist the  young boy felt in control of the spawn until the day when he saw the frogs and in The Barn he felt in control because the farm implements were not real the only thing that he wasn’t in control of was his mind which led him to believe that the farm implements were moving. I think of the two poems the more realistic is Death of a Naturalist because of the actions of the young boy and the way the frogs are described in the last verse. The thing that makes The Barn seem more surreal is the last sentence ‘the two-lugged sacks moved in like great blind rats’ because sacks do not move. The Barn seems to depict the tone of the whole poem right from the start. It has a vague threatening feel to it and this is theme is continued throughout the whole poem even at the end when the two sacks seemed threatening because they seemed to be moving. Death of a Naturalist however does not have a particular tone all the way through. At the beginning of this poem the description is of things that are revolting but because the child loved nature so much they are described as likeable aspects of nature and the things that are not revolting are just described as nature. The last verse does not continue this theme and things that are disgusting are described as exactly that and even exaggerated. Death of a Naturalist includes alliteration and onomatopoeia however in The Barn none of these are used. I think that they are used in Death of a Naturalist because it helps to describe items in the poem and the sounds that are made but I feel in The Barn they are not used because they are not needed; just description itself and some similes help to give the poem its flavour. The last verses of each poem are the child’s personal experience with the forces of nature and how they felt small compared to nature. In Death of a Naturalist the young boy feels small compared to these big, ugly war-like frogs. In The Barn the young boy feels small compared to all the objects in the barn and the animals upon the rafters. I think that The Barn has more of a pattern than Death of a Naturalist. In the Barn there are five verses and each of them are of similar length  however in Death of a Naturalist there are two verses of different lengths. Because of the pattern in The barn I think it is more like a poem and I think that Death of a Naturalist is more like a story because of the structure and sequence of events. I think both these poems are similar but within their similarities they have many subtle differences.

Human and Animal Cloning Essay Example | Topics and Well Written Essays - 500 words

Human and Animal Cloning - Essay Example The first thought of cloning and human cloning came about when the first Scottish scientist cloned a sheep named, 'Dolly' (Human Genome Project Information 2004). However, there were theorizations that the cloning of the sheep was beyond logical realms of ethics and even though it brought about worldwide interest, complications also arose. It is widely recognized how often science will go to bring about new changes and within the area of cloning there are a myriad of beliefs and opinions that claim the use of this science goes against the normal balance of nature. For example: science clones a sheep and takes another step beyond that to actually contemplating cloning a human being. Too many people of religious stature, cloning is just morally wrong but scientists refuse to listen, always reiterating what they have always stated. The ideas that are formed through science and the discoveries stemming from those ideas are always done with the best interest of human kind in utmost consid eration. That is well and good but the development of nuclear technology and other weaponry also stated the same type of mental way of thinking and it has cost many lives in the process.

Financial Reporting For Users Essay Example | Topics and Well Written Essays - 2500 words

Financial Reporting For Users - Essay Example Burberry was founded in 1856 in the United Kingdom and since its inception they dedicated themselves to providing the clothing needs of the British citizens. The company is very success and during the 2006 fiscal year the company had revenues of 850.3 million pounds with a net profit margin of 12.96% (Burberry Annual Report, 2006). The enterprise has a solid business strategy with a trading operation with multiple strategic objectives and goals. The company core strengths are multiple product offerings, global reach, a solid management team and channel expertise in retail, wholesale and licensing (Burberry Annual Report, 2006). Their strategic plan for the near future is flexible and targets opportunities within the apparel and non-apparel industry. The leveraging the franchise means improving its products, marketing imagery and stores. The company has a competitive advantage in the United Kingdom luxury market which they will continue to exploit. Burberry plans to expand its overall product offerings of apparels while concentrating in its cash dog which is casual outerwear products. The company seeks to streamline its business processes and restructure its supply chain to better meet global requirements. The company seeks to strengthen its non-apparel business segment. The segment accounts for about a quarter of overall revenues and there is room to grow due to the fact that this segment is a growing market within the industry. The company is investing in R&D, marketing and its supply chain to increase sales of handbags, small leather goods and shoes (Burberry Annual Report, 2006). The company also expanded its non-apparel product line to include eyeglasses for the first time in the company’s history. Expanding the retail presence is a top priority for the company. The company wants to open new stores, but their main focus is to increase the overall sales

Ronald Reagan's Presidency Essay Example | Topics and Well Written Essays - 2000 words

Ronald Reagan's Presidency - Essay Example Finally, he came to his economic belief system through his own study of the free market (278). Reagan's transition from Democrat to Republic and his later adoption as a symbol of conservative republicanism will be discussed in this essay through a critical analysis of his economic policy and position on Social Security reform. President Reagan's economic policy was broadly set in a speech he gave as a candidate on 9 September 1980. In it, he outlined a program based on a rejection of Keynesian economics. He supported cuts in the marginal tax rate and reductions in business taxes. He argued for the elimination of wasteful government spending and for a balanced budget (Hogan 1990a, 218). So when the economic package was revealed to public, its central themes should have surprised no one: tax cuts, reductions in the rate of growth of government spending, deregulation and the slow, stable growth of the money supply (Hogan 1990a, 222; Busch 2005, 29). The tax cuts, which were important to Reagan (due to his personal experiences with taxation) specified a 10% rate reduction for three consecutive years, cuts in business taxes, the elimination of bracket creep (the process by which inflation pushes income earners into higher tax brackets even though their income has not increased enough in "real" dollars to warra nt such a raise), capital gains tax reductions, lower estate and gift taxes and the faster depreciation on business investments (Schaller 1992, 42). The Reagan tax cuts were favored by the public as most people would prefer to retain more of their income, and by many members who wanted to take some credit. It also presented the public with an image of induced economic growth that was painless in comparison to strict budget balancing and economic controls (Hogan 1990b, 147). Reagan's Fiscal Year (FY) 1982 budget projected federal spending at $659.5 billion with a deficit of $45 billion. It included non-defense reductions of around $41.4 billion and an additional $200 billion is cuts over the next three years. A balanced budget was forecast for 1984. Marginal tax rates would be cut from a range from 14% to 70% to one between 10% and 50%. Many social programs would be shifted to the states (Sloan 1999, 115-116; Schaller 1992, 42). His alterations were in the conservative tradition. Government's domestic spending would be cut coinciding with a cut in its major source of revenue. This would act as a constraint against further unchecked growth. A budget victory was also a necessary prerequisite for the upcoming tax cuts; since Reagan wanted lower taxes, he would first need to address the budget. The budget battle took place over two phases. The first phase involved a Democratic alternative to the Reagan plan that was similar to the president's but different in some major ways. It involved a single year tax cut and increases in spending reductions (Hogan 1990b, 147). Reagan was not willing to trade his three year tax cuts for increased spending cuts, so a short battle in the House resulted. The winner, the administration backed mandated spending reductions on over 200 domestic programs by over $136 billion between FY 1982-1984. The entire program was put into a single bill, which meant all reductions would be considered together and decided by one vote on the floor (148). Reagan's

Business plan to develop a small business - Engineering or Dissertation

Business plan to develop a small business - Engineering or Manufacturing Based - Dissertation Example Alroy has established a revenue increase expectation of 30 percent by 2015, along with test market entry into a single foreign market. This will test Alroy’s capacity and know-how for foreign market expansion through which the company will learn more effective B2B relationship development, how to structure and control costs of distribution, and also develop alliance strategies in foreign markets with disparate and unique customer profiles and needs. This business plan highlights all of the strategic steps in areas of marketing, market analyses, financial analyses, managerial philosophy, and operations that will be critical to establishing a positive competitive position domestically and internationally. Based on forecasted revenue streams and market availability, it is estimated that the company will achieve a positive cash flow of over ?300,000 on the heels of 2014 revenues of ?1.5 million. By 2017, it is estimated that Alroy will achieve revenues of ?2.25 million and net ear nings of ?1.8 million as a result of improved cost controls and overhead cost reductions over a 4 year operating period, hence making this a new model with significant return on investment. Interim Report One 1.0 Introduction Alroy Sheet Metals Ltd was established in 1956 and the company is one of the longest standing sheet metal organisations in the United Kingdom. Currently, the business performs metal fabrication services for the aerospace, medical and MOD industries. Whether the project requires aluminium or steel fabrication, Alroy Sheet Metals provides high quality products that are manufactured using modern 3D CAD Modeling software. The company performs punching, bending and forming utilising a wide variety of equipment and technologies. The company is focused on quality and precision within a total quality management system to ensure customers receive superior products that will fulfil the needs of diverse consumers in disparate markets. The company adheres to ISO 9001 quali ty standards with internal rigorous inspection processes to ensure top quality output (Kable Intelligence 2013). What makes Alroy so unique is that the company has a flexible production system that allows the business to create products of any size and dimension. This represents an operational model that can be adjusted to accommodate any variety of commercial or retail orders in any industry. The business is able to control costs with the implementation of an ERP system which supports lean manufacturing (Alroy 2011), thus saving costs along the supply chain and in operations. Additional modern technologies, such as individual raw material product bar coding, makes the production system efficient and able to meet customer deadlines effectively. Alroy currently sustains very close business relationships with such buyers as Johnson Controls, Allied Bakeries and SDC, providing such services as CNC punching, welding, Waterjet cutting and CNC laser profiling (Alroy 2011). Painting, plati ng and silkscreening also represent the variety of services offered by the organisation, illustrating a very diversified business model supported by modern technologies, two CNC machining centres and CNC lathe, providing the business with

PROJECT MANAGEMENT Essay Example | Topics and Well Written Essays - 3000 words - 1

PROJECT MANAGEMENT - Essay Example This necessitates a ‘leader’ to be appointed for the temporary team of different people, whose sole objective is to fulfill the client’s requirements. Section-1 of the report deals with the reasoning as to why a client’s project manager has to be appointed. Section-2 suggests the form of procurement method that is appropriate for this project. Finally, Section-3 shows a graphical representation of the schedule of the pre- construction phase. Successful project management is the process of planning, organizing, directing and controlling the elements of the project to meet the project needs (T. C. Cornick, James Mather, 1999). Managing the construction project is about managing the project information and communication flow. (The Evolution of Project Management in Construction Projects) Project managers can come from a variety of backgrounds, but will need to have the necessary skills and competencies to manage all aspects of the project from inception to occupation. This role may be fulfilled by a member of the client’s organization or by an external appointment (Pete McGarvey, 2002). The client’s project manager whether ‘in-house’ or externally appointed, is the person to take the role of directing and managing the temporary ‘organization’, the sole purpose of which is to fulfill the client’s project objectives (T. C. Cornick, James Mather). The importance of deploying competent personnel with the correct skills to manage projects cannot be over emphasized. It is a key issue in minimizing risks to successful project delivery. Management ability is a skill which is characterized of the following skills (Construction Works Procurement Guidance); Creating and distributing knowledge in construction projects is strongly depending on the project manager (Ingeborg Knauseder). The construction of an office development, like any other construction project, involves a lot of

Health Econimics and Policy Essay Example | Topics and Well Written Essays - 1250 words

Health Econimics and Policy - Essay Example ining both the advantages and disadvantages of the NHS will lead to a better understanding of the NHS and it may lead to possible ideas for improvement of the NHS. I will begin my discussion of the NHS with its advantages, including its purpose and some of the things that are free. Then consequences of the NHS will be explained, including long waiting times, unfair payments, some parts of health care not being included for free, problems getting enough funding, and perceived similarity to communism. Finally, based on these consequences, some potential solutions will be described. To begin with positive aspects of the NHS, one of the biggest advantages has to do with the reason this organisation was created. The point of the NHS is to give health care to everyone in England, whether they are rich or poor. (Wikipedia, 2008 from NHS website). Instead of health care being a luxury for people with money, the NHS considers it a necessity and a human right. One of the good things about the NHS is that general practitioner visits are free even though some people think they should not be. People need to get referrals from general practitioners to see specialists. â€Å"It has been argued that a nominal charge for an appointment with a GP could be introduced to prevent patients consulting their GP with minor real or imaginary complaints.† (Wikipedia, 2008). If general practitioner visits were not free, though, many people who did not know how much they really needed to go might put their health at risk by skipping the visit to save money. This is a case where it is better to be safe than sorry. Another advantage of the NHS is that it does not require more money from people choosing to do things that make them have more health problems. Some people think that they should not have to help pay for the costs of a smoker who gets lung cancer because that person chose to smoke. (Rodgers, 2003). I am glad that smokers and other people do not have to pay more because

A report (maximum of 1500 words) describing your current understanding Essay

A report (maximum of 1500 words) describing your current understanding of BIM (Building Information Modelling) and its use in the Civil Engineering - Essay Example The processes associated with building information modeling (BMI) are linked to infrastructure and new buildings and have extended potential in refurbishment and retrofit projects especially when rapid energy analysis and laser scanning are employed. The technology associated with BMI is considered an association between software industry and construction sectors with and aim at developing an environment for synergies and opportunities. Building information modeling aids in managing and generating data during construction life cycle. The approach utilizes real time, three dimensional and dynamic building modeling software to increase construction and building design productivity. The process has gives rise to BMI (Building information model) which encompasses spatial relationships, building geometry, geographic information, properties and quantities of building components. Building information modeling has various benefits such as improved visualization, reduced costs, increased productivity as a result of easy access to information, and improved delivery speed, improved coordination of documents associated with construction and linking and embedding of vital information for instance location of details, vendors of specific materials and quantities required for tendering and estimation (Crotty, 2012). Building information modeling extends beyond the computer assisted design and software since it involves designing and shaping. It is an architectural process that entails construction and virtual design and connects and integrates information by utilization of technology. BMI software such as Revit, Tekla and Microstation allows construction of a three dimensional model by the design team. The virtual approach integrates structural, electrical, mechanical and architectural. The process applies to interior fit out, master planning, infrastructure projects and building architecture. During the phase of construction, building

What has gone wrong with Williams teams efforts and what should be Case Study

What has gone wrong with Williams teams efforts and what should be done to ensure a successful outcome for the team - Case Study Example The group dynamic theory highlights on the social and psychological problems that come up in workplaces. Members of the team have differences in their opinions on the way forward. Tom is one of the longest serving employees in the organization and has earned more respect from William. Other members of the team include Bryce, Casey, and Jenny. â€Å"They do not feel loyalty for the organizations they work for† (Barr and Gassenheimer 2005, p.82) The major setback among the team leaders is that they lack a common understanding. â€Å"Designing team assignments and creating environments that support and enhance these skills are critical for learning," (Barr and Gassenheimer, 2005, p. 82) Tom makes most of the decisions hence denying other members of the chance to express their views. According to the group dynamic theory, all team members should be offered an equal opportunity to present their ideas. On the contrary, Tom is seen to make most of the contributions whereas he is not the group leader. Another problem is the lack of interest. Bryce’s objective is to see the work done. He does not care where the ideas on the new renovations will be put in place. Jenny, on the other hand, has also been issued with another project that has led to her change in focus. The group dynamic theory has stipulated various solutions to group problems. Firstly, the levels of personal and teamwork communications should be advanced. â€Å"All communication within groups is between individuals and is, therefore, interpersonal communication† (David and Frank 2000, p.145). Relay of information among the group members will help them improve their skills. All employees should contribute opinions while the group leaders should make rational decisions. â€Å"The group predominates over the individuals and members are expected to accommodate to the demands of the group† (Hill, James, Danny, & Mark, 2007, p.71). Tom’s hard work has made the other team members to look

Should Defendants with Traumatic Brain Injuries Be Held Accountable for Their Actions Essay Example for Free

Should Defendants with Traumatic Brain Injuries Be Held Accountable for Their Actions Essay â€Å"Six weeks after getting his driver’s license, Christopher Tiegreen was in a car collision near his home in Gainesville, Ga. Tiegreen’s Isuzu Trooper flipped several times, causing severe head injuries. A month later, Tiegreen emerged from a coma a different person. The impact of the crash caused damage to the frontal lobe of his brain and sheared his brain stem. During his recovery and rehabilitation, the usually gentle Tiegreen became violent toward his mother, as well as with other family members and rehab staff. On Sept. 1, 2009, Tiegreen walked out of a duplex apartment where he was supposed to be under 24-hour supervision. In a yard nearby he attacked a young woman holding her 20-month-old son. He was charged with aggravated assault, criminal attempt to commit a felony, false imprisonment, battery, sexual battery and cruelty to a child in the third degree. † (Davis, 2012). Is Christopher Tiegreen a different person now, with a severely impaired mental capacity, because of his traumatic brain injury, or is he just an angry, violent person who has simply committed his first crime? More succinctly; do Traumatic Brain Injuries (TBI) cause violent behavior in previously â€Å"normal† people, or is the TBI personality change simply a smoke screen being used to defend people with dangerous personality traits who happen to have a brain injury? To begin with, a definition of Traumatic Brain Injury, especially as opposed to a head injury, as most people do confuse the two. The Mayo Clinic defines Traumatic Brain Injury as â€Å"Traumatic brain injury occurs when an external mechanical force causes brain dysfunction. The Mayo Clinic, 2012). Traumatic brain injury usually results from a violent blow or jolt to the head or body. An object penetrating the skull, such as a bullet or shattered piece of skull, also can cause traumatic brain injury. â€Å"(The Mayo Clinic, 2012). A Traumatic Brain Injury (TBI) is not a â€Å"head injury†, it is not a concussion nor an injury to the skull or spine; it is exclusively an injury the brain (and/or brain stem). With the definition clear, we see that the statistics regarding TBIs are shocking; Dr. William Winslade provides the following information from 2003, â€Å"Traumatic brain injury for decades has been, and continues to be, a major public health problem in the United States. Car crashes, gunshot wounds, falls and sports injuries account for two million brain injuries a year, nearly 400,000 hospital admissions, and at least 60,000 deaths. Approximately 90,000 people suffer a severe brain injury and survive but require extended, expensive rehabilitation. Some 2,000 people a year lapse into permanent unconsciousness lasting for months or years before they die. † (Winslade, 2003). Some survivors of traumatic brain injury fully recover, but many others experience a multitude of cognitive, emotional and behavioral disabilities. † (Winslade, 2003). As a survivor of a traumatic Brain Injury, the patient faces a myriad of recovery issues, not simply medical issues such as headaches, lethargy, pain in the distal limbs, speech issues, attention deficit and memory loss may affect cognitive functioning. Per Dr. William Winslade, an expert on Traumatic Brain Injuries; the changes in an individual with a TBI are profound and noticeable â€Å"Personality changes are common. Those who were calm and controlled may become quick-tempered and impulsive. In some people anger erupts into aggressive attacks on others. Many with severe brain injuries lack the ability to control their thoughts, emotions, impulses and their conduct. They may become uninhibited, promiscuous, anxious, paranoid or violent. † (Winslade, 2003). It is precisely these personality changes that makes Traumatic Brain Injuries so different from â€Å"head injuries† such as concussions, which do not present any marked changes is personality. Courts in the United States have increasingly been faced with the question as to whether or not the profound changes that are associated with TBIs should be considered a mitigating factor in trying defendants with the injury, or in determining what their sentences should be and where they should serve their time, if any; in a prison or in a mental health facility. â€Å"According to Duke University researcher Nita Farahany, the number of cases in which judges have mentioned neuroscience evidence in their opinion increased from 112 in 2007 to more than 1,500 in 2011. † (Koebler, 2012). The use of neuroscience in the courtroom is definitely increasing, Nita Farahany has been tracking criminal cases in which â€Å"lawyers have introduced neuroscientific evidence since 2004. By combing legal opinions, she’s found about 2,000 examples, with 600 of those cases in 2011 alone. † (Davis, 2012). â€Å"While attorneys have tried to win cases based on the lack of control over impulses based on the defendant having a TBI, † The biggest way in which neuroscience is being used in the courtroom is to mitigate punishment in one way or another, Farahany says, adding that its almost exclusively used in death penalty cases. They say they have a history of brain injury and trauma to say I have a different brain than the average person. Because of that difference, I have less control over myself. (Koebler, 2012). While medical scan, such as CAT scans and MRIs can show a difference in the appearance of the brain itself, there is scant evidence that these damaged brains are actually the cause of crimes committed by defendants suffering from a personality change brought on by a Traumatic Brain Injury. The science behind these brain scans is still in its infancy, but neuroscientists point to anecdotal evidence that traumatic brain injury or brain abnormalities can cause criminal behavior. † (Koebler, 2012). There is a case that many legal professionals point to when arguing the point for special consideration when trying or sentencing a defendant with a TBI. â€Å"In 2002, a 40-year-old Virginia teacher was caught viewing child pornography and making advances on his stepdaughter. He was convicted of child molestation, but the night before he went to jail, he went to the doctor with a crippling headache and confessed he might commit rape. Doctors found something they didnt expect: A brain tumor. The cancerous tumor was putting pressure on his orbifrontal cortex, which controls impulse and judgment. The tumor was removed, and the man no longer exhibited pedophilic tendencies. † (Koebler, 2012). The fact that is most persuasive with this case is the fact that once the tumor, and the pressure it was exerting on the orbifrontal cortex, were removed the patient no longer exhibited any pedophilic tendencies. Could this be the answer to whether or not TBIs do so adversely affect individuals that the personality changes they exhibit should not be held against them in the legal forum? Not necessarily. â€Å"Daniel Martell, a forensic neuropsychologist who examined Weinstein and testified for the prosecution, says the brain images were nothing more than fancy pictures meant to stir a jury. â€Å"It was the Christmas tree effect,† Martell says. â€Å"Lots of people ooh and aah at the pictures. It doesn’t tell you anything about a person’s behavior. † (Davis, 2012). Martell makes the point that many attorneys take when faced with opposing counsel who is presenting the TBI defense, stating that the profound changes in persons with TBIs should be a mitigating factor in trials and during sentencing. That hasn’t stopped defense attorneys from trying to introduce evidence of damaged brains into the courtroom, including brain scans. One such case, frequently cited in law and neuroscience journals, is that of New York advertising executive Herbert Weinstein, 65, who was arrested on charges that he strangled his second wife, Barbara, and t hrew her out the window of their 12th-floor Manhattan apartment in 1991 during an argument about their children. Weinstein never denied killing his wife. His lawyer, Diarmuid White, argued that Weinstein was not himself due to an arachnoid cyst on his brain. White contended that the cyst caused pressure on part of Weinstein’s temporal lobe, compromising his self-control and emotional regulation. Zachary Weiss, the New York City district attorney who prosecuted the case, thought it was simply a matter of a man getting angry at his wife and killing her. That was until White sent him the brain scan during discovery. â€Å"I got this picture in the mail and thought you’ve got to be joking,† Weiss recalls. It got complicated. I called this the rich man’s defense. † Whether Weinstein’s brain made him do it or not, Weiss believes the case was important. â€Å"It opened up a debate academically about responsibility and free will, and how we evaluate scientific evidence,† says Weiss, twenty years after the case; Martell still believes brain scans don’t explain specific behaviors. â€Å"The problem is that the science has not come along to support what the scan means,† says Martell, now a Newport Beach, Calif. based consultant for criminal as well as civil cases. â€Å"Since the ’90s, we’ve been much better at generating the cool pictures than we are at explaining what they mean. † (Davis, 2012). The opinion that Martell expresses about TBIs is not rare; many in the legal profession see the whole TBI debate as another â€Å"smoke and mirror† defense on par with the famous â€Å"Twinkie† defense; interesting and impressive in the courtroom, but lacking in any real legal merit. There is a group of individuals whose TBIs are taken into special onsideration; combat veterans. â€Å"Am ong the growing number of cases involving neuroscientific evidence are those that involve combat veterans from Afghanistan and Iraq as defendants. † (Davis, 2012). â€Å"Dr. Chrisanne Gordon, a Columbus, Ohio, rehabilitation medicine specialist who works with brain-injured vets, is one of three authors who wrote a chapter about traumatic brain injury. â€Å"They’re not insane, they’re not retarded, but they frequently have issues with impulse control and fall through the cracks of the legal system,† she says. (Davis, 2012). Combat veterans pose a desperate problem for the court systems judging them as defendants; because their injuries are usually combat related most people view them with a particular amount of sympathy because they received their injury in a â€Å"heroic† manner; serving the country. Agreeing that veteran’s legal situations are difficult to handle, at best, it has been suggested that courts need to view veteran’s with an air of compassion. There are courts who are taking definitive steps when dealing with combat veteran’s with TBIs who have ended up as defendants. â€Å"One of veterans’ biggest allies in Ohio is state Supreme Court Justice Evelyn Stratton, who plans to work full time with veterans’ justice issues after she retires later this year. She supports the development of more veterans’ treatment courts and hopes to change sentencing guidelines to ensure judges in all courts look at a defendant’s military service record. We want them to look at war experience as mitigation,† she says. â€Å"And we want them at least to look at the causes of what happened. † (Davis, 2012). Traumatic Brain Injuries are not simple to define and apply to a law principle; they allow that a defendant can be found not guilty of a crime because of their mental health issues, saying, in essence, that the defendant is not responsible for their crime because they had no real understanding of their actions or the consequences thereof. It will take many more years of research, to produce empirical evidence to supplement the anecdotal evidence that does exist, to determine if the dramatic personality changes that patients with Traumatic Brain Injuries exhibit, has the brain been so physically damaged that the victims of TBIs are no longer able to control themselves, or is the Traumatic Brain Injury defense simply a criminal defense â€Å"flavor of the week. †

Pecola Breedlove In The Bluest Eye English Literature Essay

Pecola Breedlove In The Bluest Eye English Literature Essay What could he do for her à ¢Ã¢â‚¬ Ã¢â€š ¬ever. What give her. What say to her. What could a burned-out black man say to the hunched back of his eleven-year-old daughter. If he looked into her face, he would see those haunted loving eyes. à ¢Ã¢â€š ¬Ã‚ ¦How dare she love him? Hadnt she any sense at all? What was he supposed to do about that? Return it? How? What could his calloused hands produce to make her smile? (Morrison 127) In the above excerpt it seems nothing unusual that a father is musing on how best he could make his daughter feel loved, but what is most unusual is the outcome it yielded. In Toni Morrisons The Bluest Eye it is this point in the novel that the protagonist Pecola Breedlove is raped by her father Cholly, a most unexpected thing to do and the events in her life take the worst turn. Considering this to be an incident where there is a reversal of action, this paper would focus on Pecola and the discovery or recognition that comes post the reversal as in Aristotles Poetics. According to Aristotles definition of tragedy and the tragic elements, the devices required to make an effective (complex) plot structure are peripeteia and anagnorisis, translated as reversal and recognition. F. L. Lucas paraphrases Aristotles illustration in the like manner: A peripeteia occurs when a course of action intended to produce result x, produces the reverse of x. Thus the messenger from Corinth tries to ch eer Oedipus and dispel his fear of marrying his mother; but by revealing who Oedipus really is, he produces exactly the opposite result. (111) The peripeteia that Aristotle talks of brings about the anagnorisis, the realization of the truth, the opening of the eyes, the sudden lightning-flash in the darknessà ¢Ã¢â€š ¬Ã‚ ¦the flash may come after the catastrophe, serving only to reveal it and complete it, as when Oedipus discovers his guilt. (Lucas 114) Another translation of Aristotles work reads it as: a change from ignorance [agnoia] to knowledge [gnosin]. (Aristotle 54) Electras recognition of Orestes or Oedipus recognition that he himself is his fathers murderer is suggestive of the fact that this recognition revolves round the politics of identity which would include the struggle for recognition. In lieu of this, the paper takes into consideration Pecolas predicament as an eleven year old black girl whose sole wish is to have blue eyes and thereby her negotiation with the identification process. Pecola prayed each night, without fail (Morrison 35) for blue eyes. Morrison has stated that the reason for Pecolas desire for getting blue eyes must be at least partially traced to the failures of Pecolas own community: she wanted to have blue eyes and she wanted to be Shirley Temple à ¢Ã¢â€š ¬Ã‚ ¦ because of the society in which she lived and, very importantly, because of the black people who helped her want to be that.(Morrison 32) Pecola symbolically occupies the interstitial space that in other words: has no specified place, and she floats on the peripheries of the community she longs to enter like a wraith looking for its missing body. She is constantly outdoors, never able to integrate herself into the community, always left on the peripheries, literally moving from house to house searching for a fixed place of comfort and security. Pecola has become homeless because her drunken father has destroyed their home, à ¢Ã¢â€š ¬Ã¢â‚¬ ¢and everybody, as a result, was outdoors. (Morrison 12) Morrison in the Foreword writes that she is specifically interested in the far more tragic and disabling consequences of accepting rejection as legitimate, as self-evident (Morrison à Ã¢â‚¬  ) It is necessary to point out here that in Aristotles illustrations of anagnorisis as in Electras recognition of Orestes, it is by means of footprints and a lock of hair which suggest that external features are necessary for identification, so are her eyes necessary for Pecola. But for Pecola blue eyes is something she does not possess, the symbol of the culmination of beauty as per the hegemonic culture and thus feels deprived and her existence splintered. The eyes symbolize her wholeness which is an impossibility just as the eyes themselves are and her inability to locate or position herself vis-à  -vis the normative discourse. Hence her mark of identification is not with a feature that is present but with the absent blue eyes. Barbara Christian points out that: The beauty searched for in the book is not just the possession of blue eyes, but the harmony that they symbolize. (24) But this harmony is what eludes her. Pecolas obsession with her eyes necessitates the presence of the leit motif of the mirror: Long hours she sat looking in the mirror, trying to discover the secret of her ugliness. (Morrison 34) The mirror and her quest for her identity lead us inevitably to Lacanian analysis. In the mirror stage, which is a forbidden realm for real image, we come into an image, which that world gives us, not a complete one, but fragmented, distorted image, which leads us to misrecognition(Bertons 161). Lacan believes identity which we acquire from the other is a form of fantasy and misrecognition. (Bertons 162) So, we become ourselves by way of others perspectives and others view of who we are. Kim describes it this way: Morrison explores the interplay of eyes as windows for gazes from the outside and for ones perception of the outside world (113-14). Lacan believes that the crucial point at which the child gives up the mother as love object and attaches to the father marks his exit from what he term s the imaginary and entrance into the symbolic order. In Pecolas case, Cholly Breedlove, her father, is unsuccessful in taking up the symbolic function, because he is deprived of phallic power by white culture, the ruling other in youth, and psychologically castrated, and his absence as the father figure ensures that Pecola continues her maintenance in pre-Oedipal moment, which results in lack of voice and hence the silence. Since Cholly couldnt take up the symbolic function in Pecolas post-mirror subjectivity, as a psychic subject, Pecola ultimately remains in the imaginary. Her failed attempt at gaining a unity or identifying with her father, after he rapes and abandons her, creates a void in her life. Indeed, the void in Pecolas psychic life can never be fulfilled in the domain of the symbolic. So, what Pecola does is to take the imaginary for the real. She keeps looking at her blue eyes in the mirror, and worries that her eyes are not the bluest. Pecola, as Claudia describes, lo oks like a winged but grounded bird, intent on the blue void it could not reach (Morrison 162). The moment of Chollys raping and abandoning her is crucial as Morrison writes of it in the Afterword: the silence at its center: the void that is Pecolas unbeing. (Morrison 171) F. L. Lucas opines that: the deepest tragedy occurs when their [the protagonist, here Pecola] destruction is the work of those that wish them well, or of their own unwitting hands. (112) Pecolas quest to establish the legitimacy of her identity is hindered by her father, resulting in her fragmentation, the metaphorical splintered mirror, a term which Morrison herself uses. Tragic recognition scenes are often moments of catastrophic loss as in Oedipus or that of Pecola. Contemporary theories and practices of recognition are grounded in more fundamental, ontological misrecognitions-that is, misrecognitions of the identity as well as of certain fundamental features of the social and political world and our place in it, says Stephen White.(10) Tragic anagnorisis would then involve not only in getting ones identity right, in a change from ignorance to knowledge, but also involves acknowledging often under the weight of failure, the limits to the possibility of doing so. An ontological discovery that is made by Pecola is that the one and only identity that she could have was by regressing into her childhood fantasy. In this she also acknowledges her powerlessness to contest or rather wrench her identity from the stifling, strangulating grip of the hegemonic culture codes. Morrison in the Afterword writes: She is not seen by herself until she hallucinates a s elf. (171) A critic writes that: Chollys deranged act of love was that terrifying, brutal blow which finally compelled her into madness. (Cormier 120) It is only the imaginary self, to whom Pecola converses, who actually recognizes her pair of blue eyes that the others envy. Shoshana Felman suggests as she writes that: Mental illness is a manifestation both of cultural impotence and political castration. This behaviour is itself part of female conditioning, ideologically inherent in the behavioural pattern and in the dependent and helpless role assigned to the woman as such. (119) Pecolas ontologically threatening encounter excluded her from the community in beauty and harmony and condemned her to psychic disintegration. Morrison tells the reader that It had occurred to Pecola some time ago that if her eyes, those eyes that held the pictures, and knew the sights-if those eyes of hers were different, that is to say, beautiful, she herself would be different hence her fervent desire for those blue eyes. (46) But Pecola by her subversive desire was both under and over (but really simply outside of) the sphere of cultures hegemony as Sandra Gilbert and Susan Gubar would say (27) and it is the sacrilegious fiendishness of what William Blake called the Female Will' (28) that ushers in her un-being. The manner in which Oedipus determinedly searched for the murderer of the King that led to his un-being, Pecola too struggles to pursue her identity. But insanity is what awaits her as it does to all those mysterious power[s]à ¢Ã¢â€š ¬Ã‚ ¦who refuse to stay in her[their] textually ordained place' (Gilbert 32) For a postmodern self as Pecola the possibility of and the desire for a unitary self is absurd. The inconsistent, heterogeneous being that constitutes a subject Pecola is revealed in the end when she converses with her other: Why didnt I know you before? You didnt need me before. Didnt need you? Just because I got blue eyes, bluer than theirs, theyre prejudiced. Thats right. They are bluer, arent they? Oh, yes. Much bluerà ¢Ã¢â€š ¬Ã‚ ¦ What? What will we talk about? Why, your eyes. Oh, yes. My eyes. My blue eyes. Let me look again. See how pretty they are. Yes. They get prettier each time I look at them. They are the prettiest Ive ever seen. (154-59) Cormier-Hamilton states, For Pecola, beauty equals happiness, and it is difficult to fault a young girl for the misperception; certainly both white and black communities in her world seem to support the idea (115). It is this misperception that paradoxically leads her to her misrecognition. The void that her father created in her could not have been fulfilled but by her un-being, hence this is an anagnorisis as anagnorisis undone or to use Darko Suvins phrase cognitive estrangement.(22) Sandra Gilbert and Susan Gubar write: Either way, the images on the surface of the looking glass, into which the female artist peers in search of her self, warn her that she is or must be a Cypher, framed and framed up, indited and indicted. (36) It is this apparently calm surface of the normative that Pecola challenges and threatens from the margins to which she is relegated. Her discovery or recognition, anagnorisis in Aristotelian terms is that her psychological wholeness (Cormier 111) is in her slivered state, hence a peculiar case of anagnorisis undone. Word Count 1915

Models of Celebrity Endorsement Strategy

Models of Celebrity Endorsement Strategy The selection of celebrity endorsers is not an easy task; many scholars have tried to create models in order to help for the right selecting of celebrity endorsers. Hovland et al (1953) conceptually contributed one of the earliest models, which is Source Credibility Model. Afterwords, the Source Attractiveness Model (McGuire, 1985), the Product Match-Up Hypothesis (Forkan, 1980; Kamins, 1989, 1990), and the Meaning Transfer Model (McCracken, 1989) was presented through empirically researchers in turn. The Source Credibility Model and Source Attractiveness Model are categorized under the generic name of Source Models since these two models basically show and reflect research of the Social Influence Theory/Source Effect Theory, which argues that various characteristics of a perceived communication source may have a beneficial effect on message receptivity (Kelman, 1961; Meenaghan, 1995). The source credibility model is based on research in social psychology (Hovland and Weiss, 1951-1952; Hovland, Jani, and Kelley, 1953). The Hovland version of model present that a message depends for its effectiveness on the expertness and trustworthiness of the source (Hovland et al., 1953, p.20; Dholakia and Sternthal, 1977; Sternthal, Dholakia, and Leavitt, 1978), which means that information from a credible source (e.g.celebrity) can influence beliefs, opinions, attitudes, and/or behavior via a process called internalization, which occurs when receivers accept a source influence in terms of their personal attitude and value structures (Erdogan, 1999). Expertness is defined as the extent to which a communicator is perceived to be a source of valid assertions and refers to the knowledge, experience or skills possessed by an endorser. Hovland et al (1953) and Ohanian (1991) believed that it does not really matter whether an endorser is an expert, but all that matters is how the target audience perceives the endorser. However, Aaker and Myers (1987) advocated a source/celebrity that is more expert to be more persuasive and to generate more intentions to buy the brand (Ohanian, 1991). Hence, expert sources influence perceptions of the products quality (Erdogan, 1999). Meanwhile; Speck et al (1988) found that expert celebrities produced higher recall of product information than non-expert celebrities, even though the difference was not statistically significant. Moreover, celebrities professional accomplishments and expertise may serve as a logical connection with the products, and consequently make the endorsement more believable to co nsumers (Till and Brusler, 2000). Trustworthiness refers to the honesty, integrity and believability of an endorser depending on target audience perceptions (Erdogan, 1999). Advertisers capitalize on the value of trustworthiness by selecting endorsers, who are widely regarded as honest, believable, and dependable (Shimp, 1997). Smith (1973) argues that consumers view untrustworthy celebrity endorsers as questionable message sources regardless of their qualities. Friedman, et al (1978) addressed that trustworthiness is the major determinant of source credibility and then tried to discover that likability was the most important attribute of trust. Thus, they recommended advertisers to select personalities who are well liked when a trustworthy celebrity is desired to endorse brands. However, Ohanian (1991) found that trustworthiness of a celebrity was not significant related to customers intentions to buy an endorsed ethnic status could affect endorser trustworthiness and brand attitudes, because people trust endorsers who are similar to them. Their findings implied that when targeting particular ethnic groups such as Africans and Asians, ethnic background should be carefully evaluated. Measuring source credibility in selecting celebrity It is quite reasonable to make sense that a sources credibility is totally subjective, but research shows that in spite of individual preferences, a high degree of agreement exists among individuals (Berscheid et al, 1971). Patzer (1983) developed the Truth-of-Consensus method to assess a sources credibility and attractiveness. The method is based on the foundation that individuals judgments of attractiveness and credibility are naturally subjective, but these judgments are shaped through Gestalt principles of person perception rather than single characteristics. Notably, on the basis of extensive literature review and statistical tests, Ohanian (1990) constructed a tri- component celebrity endorser credibility scale, (see figure) which assumes that credibility and effectiveness of celebrity endorsers is associated with given characteristic dimensions, even though McCracken (1989) argued that the celebrity world consists of much more just attractive and credible individuals. Table 2: Source Credibility Scale Attractiveness Trustworthiness Expertise Attractive-Unattractive Trustworthy-Untrustworthy Expert-Not Expert Classy-Not Classy Dependable-Undependable Experience-Inexperienced Beautiful-Ugly Honest-Dishonest Knowledgeable-Unknowledgeable Elegant-Plain Reliable-Unreliable Qualified-Unqualified Sexy-Not Sexy Sincere-Insincere Skilled-Unskilled Source: Ohanian, R (1990) Construction and validation of a scale to measure celebrity endorsers perceived expertise, trustworthiness and attractiveness, Journal of Advertising, p39-52 The Source Attractiveness Model Advertisers have chosen celebrity on the basis of their attractiveness to gain from dual effects of celebrity status and physical appeal (Singer, 1983). Meanwhile, research showed that physically attractive endorsers are more successful at changing beliefs (Baker and Chrurchill, 1977; Chaiken, 1979; Debevec and Kernan, 1984) and generating purchase intentions (Friedman et al, 1976; Petroshius and Schuman, 1989; Petty and Cacioppo, 1980) than those unattractive individuals. Hence, McGuire (1985) conducted an empirical research to contend that the effectiveness of a message depends on similarity, familiarity and liking for an endorser. The McGuire (1985) model holds that sources that are known to, liked by, and/or similar to the consumer are attractive and, persuasive. The source attractiveness model also rests on social psychological research (McCracken, 1989). Meanwhile, Cohen and Golden (1972) suggested that physical attractiveness of an endorser determines the effectiveness of persuasive communication through a process called identification, which is assumed to occur when information from an attractive source is accepted as a result of desire to identify with such endorsers. Petty and Cacioppo (1980) conducted attractiveness of endorsers in terms of a shampoo advertisement to comprehend effectiveness of advertising message types. In 1983, Petty et al replicated the earlier study in 1980. Their findings emphasize the interaction between involvement level and endorser type. Under low-involvement conditions, the endorser type had a significant impact on attitudes towards the product even though no impact was found on behavioral intentions. With respect to recall and recognition measures, findings indicated that exposure to celebrity endorsers increased recall of the product category only under low-involvement conditions. Besides, the endorser type manipulation revealed that celebrities had marginally significant impact on brand name recall over typical citizens. Patzer (1985: p30) stated that physical attractiveness is an information cue; involves effects that are subtle, pervasive, and inescapable; produces a definite pattern of verifiable differences; and transcends culture in its effects. Patzer argues that people usually inflate their own attractiveness so that attractive endorsers should be more effective than average looking endorsers. Kahle and Homer (1985) operated celebrity physical attractiveness and likability and measured attitude and purchase intentions on the same product: Edge razors. Findings indicated that participants exposed to an attractive celebrity liked the product more than participants exposed to an unattractive celebrity. Recall for the brand was greater both in attractive and likeable celebrity conditions. However, unlikeable celebrities unexpectedly performed better on recognition measures than likeable and attractive celebrities. Meanwhile, findings proved that an attractive celebrity created more purchase intentions than unattractive celebrity, but conversely an unlikeable celebrity produced more intentions to buy the product than a likeable celebrity. Quite significantly, studies by Cabalero (1989) and Till and Brusler (1998) demonstrate that positive feelings towards advertising and products do not necessarily translate into actual behavior or purchase intentions. A possible reason for the lack of celebrity endorsers effect on intentions to purchase is that celebrity endorsement seems to work on the cognitive and affective components of attitudes rather than the behavioral components (Baker and Churchill, 1977; Fireworker and Friedman, 1977). In terms of gender impact between endorsers and target audience, Debevec and Kernan (1984) found that attractive female model generated more enhanced attitudes than attractive male models across both genders and particularly among males. Conversely, Cabalero et al (1989) found that males showed greater intentions to buy from male endorsers and females hold greater intentions to purchase from female endorsers. Furthermore, Baker and Churchill (1977) found a rather unexpected interaction among female models, product type and intentions to purchase products among male subjects. For instance, when the endorsed product was coffee, an unattractive female model created more intentions to buy the product than her attractive counterpart among males, whereas when it was perfume or aftershave, male reacted more positively to an attractive female model. However, Petroshius and Schulman (1989) found that endorsement gender had no impact on attitudes towards advertisements and no major impact on i ntentions to buy products. Consequently, based on above disparate and controversial arguments, there is no consistent and coherent direction in terms of gender interactions between endorsers and target audiences to aid practitioners. In brief, it is apparent that attractive celebrity endorsers enhance attitudes and recall towards advertising and brands than unattractive celebrity endorsers, however there is no consistent agreement in relation to creating purchase intentions, even though a few studies found that celebrities can create purchase intentions. Multiple celebrity endorsement Millions of dollars are spent per annum on celebrity endorsement contracts on the basis that source effects play an important part in convincing communications. Although traditional advertising knowledge suggests the meaning of an elite product contract with the celebrity, uniqueness comes with a high price label. As a result, it is becoming familiar for companies to share stars (Elliott, 1991; Sloan and Freeman, 1988). For example, former Chicago Bulls star Michael Jordan has endorsed products for 14 companies (Lipman and Hinge, 1991), and golfer Lee Trevino has had endorsement contracts with Cadillac, Motorola Cellular Phone, Spalding Top-Flight, and La Victoria Salsa (Shatel, 1991). Multiple product endorsements set up new questions relating to our understanding of how consumers react to celebrity endorsements. If as McCracken (1989, p.311) suggests, the celebrity endorser takes on meanings that carry from ad to ad, does endorsing multiple products affect those assigned meanings such that the consumer perceives the celebrity to be less credible and less likable (Kaikati, 1987)? Do consumers have less positive approaches toward ads and brands if multiple product endorsements are involved? What consequence do multiple product endorsements have on consumers buying aims? Does the number of products endorsed restrain the effect of frequent publicity to the celebrity endorser (Tripp, 1994)? Practical proof concerning how consumers react to multiple product endorsement is restricted, leaving unanswered issues in an important research ground. It is known the act of multiple product endorsements guides to certain impressions about celebrity. Early studies (i.e. Mowen and Brown 1981; Mowen, Brown, and Schulman 1979) suggest that simply knowing that a celebrity endorses multiple products is satisfactory to decay consumers insights of endorser honesty, as well as a brand and ad evaluations. Given a limited knowledge of how the endorsement process works (McCracken, 1989), these are clearly issues with theoretical value. The current study independently manipulated the number of exposures to a celebrity in a way different from previous studies in order to investigate the effects of continual exposure to the multiple product endorsers on consumer responses. The apply of actual stimulus is important since exposure to multiple product endorsers (vs. knowledge only) may result in effects different from multiple product endorsement effects. For example, attribution theory (Kelley, 1973) suggests that assumptions may result in consumers evaluating multiple product endorsers less favorable than single product endorsers. According to Kelley, observers identify an actors action to be characteristic when it happens in the presence of a unit and does not occur to its absence. In the case of endorsements, single product endorsements (even if viewed multiple times) compose characteristic actions since spokesperson endorses one brand and not other brands or products. In contrast, multiple product endorsements compose non distinctive actions because the endorsements take a broad view across products with the celebrity constant. Limited of the number of exposures to the endorser, this non distinctiveness may result in consumers concluding that the nature of the spokesperson was the reason for the endorsement, not the nature of product. Although multiple product endorsements (i.e. non distinctive actions) influence perceptions of the spokespersons credibility (i.e, internal attributions), the spotlight of external attributions for single product endorsements (i.e.. distinctive actions) is not obvious. Witnesses of a spokesperson who endorses only a single product may or may not trait the endorsement to the product itself (e.g. product quality). The product repr esents only one cause for the endorsement. Other potential causes for the endorsement exist (e.g., popularity of the endorser; endorsers ties to the product, company, or advertising agency; money paid to the endorser) (Tripp, 1994). In this respect, multiple product endorsements may lead to attribute suggestions about nature of the spokesperson (e.g. traits such as greediness) and, in turn, pressure such manifestations of affect as credibility and likability (Weiner, 1985). Moreover, affect may lead to comparative preferences or be short of of preferences toward associated stimulus (Bara and Ray, 1985) such as the ad or brand. Attribution theory may be used to make clear consumers assumptions about the reasons for a product endorsers support (Folkes, 1988). Commonly, when exposed to a single endorsement, consumers attribute the support to an external cause (e.g. a financial reason). However, the frequency of an action and the actions with which it co varies form the basis of many attributions (Folkes, 1988). Since a multiple product endorser is seen repeatedly and in different contexts, examination of the relationship between the number of exposures to the celebrity, endorser likability, and credibility is a critical consideration. Berlynes (1970) two-factor paradigm suggests that increased exposure to a stimulus results in a more favorable response initially due to a learning factor. At some higher number of exposures, however, a negative response (possibly due to tedium) begins to predominate. Taken together, these two theoretical ideas suggests that the number of products endorsed and the number of expo sures to the endorser may interact such that the number of products endorsed moderates the effect of number of exposures. Thus, inclusion of actual exposure allows for the first tests of any multiple product endorsement effects on both dimensions of credibility and likability beyond that due to repeated exposure to the endorser (Tripp, 1994). The product Match-Up hypothesis Forkan (1980) and Kamins (1990) conducted empirical experiment to test the Product Match-up Hypothesis, which contends that messages conveyed by celebrity image and the product message should be congruent for effective advertising. The determinant pf the match between celebrity and brand depends on the degree of perceived fit between brand such as brand name and attributes and celebrity image (Misra, 1990). Advertising a product via a celebrity who has a relatively high product congruent image leads to greater advertiser and celebrity believability (Levy, 1959; Kamins and Gupta, 1994; Kotler, 1997). Importance of proper match-up between celebrities and products has been emphasized. From practitioners perspective, a senior vice president of a leading beverage company states that celebrities are an unnecessary risk unless they are very logically related to products (Watkins, 1989). Another practitioner quoted by Bertrand and Todd (1992) argued that if there is a combination of an appropriate tie-in between the companys product and the celebritys persona, reputation or the line of work that the celebrity is in, advertisers can get both the fame and the tie-in working for them. Meanwhile, many studies report that consumers also expect congruity between celebrity endorsers perceived images and their endorsed products (Callcoat and Phillips, 1996; Ohanian, 1991; OMahony and Meenaghan, 1997). Otherwise, Evans (1988) argued that if celebrities do not have a distinct and specific relationship to the product they endorse, the use of celebrities could produce the Vampire effect which happens when the audience remembers the celebrity, but not the product or service. Meanwhile, the absence of connection between celebrity endorsers and products endorsed may lead consumers to the belief that the celebrity has been bought to endorse the product/service (Erdogan, 1999). Significantly, the proper match-up between a celebrity and a product has been based on celebrity physical attractiveness, and the match-up hypothesis predicts that attractive celebrities are more effective when endorsing products used to enhance ones attractiveness (Kahle and Homer, 1985; Kamins, 1990). Research also identifies that characteristics of a celebrity interact positively with the nature of the product endorsed (Friedman and Friedman, 1979; Kamins, 1990; Lynch and Schuler, 1994). Choi and Nora (2005), who used a cognitive approach that focuses on consumers attributions of celebrity endorsement motives, emphasized that the level of celebrity and product congruence will influence celebrity endorsement effectiveness through the process of consumer attributions of the celebritys motive for associating him or herself with the particular product and the subsequent effect of these attributions on the consumer evaluations of the endorser, the advertising, and the brand involved in the endorsement. Surprisingly, Kamins and Gupta (1994) found that the match-up between a celebrity endorser and the endorsed brand also enhances the celebrity endorsers believability and favorable attitudes (Till et al, 2006). Friedman and Friedman (1978) found that celebrity endorsers are more appropriate where product purchases involve high social and psychological risk. Meanwhile, Kamins (1989) and Kamins, et al (1989) found that celebrity endorsers were able to generate desired effects on high financial and performance risk products/services such as management consultation and computers. Conversely, Callcoat and Phillips (1996) reported that consumers are generally influenced by endorsers if products are inexpensive, low-involving and few differences are perceived among available brands. As a result, these contradictory arguments lead to the conclusion that advertising is a powerful mechanism of meaning transfer that virtually any product can be made to take any meaning (McCrackens 1987; OMahony and Meenaghan, 1997). The almost studies in terms of evaluating celebrities endorser and endorsed products/brands are using consumer samples. Only one study by Miciak and Shanklin (1994) investigation considered advertising practitioners when choosing celebrity endorsers based on a small sample including 21 agencies and 22 company practitioner. Remarkably, more recently, Erdogan et al (2001) investigated a larger sample that is the 300 largest British advertising agencies (Campaigh, 1997) to consider important celebrity characteristics from the practitioners perspective when selecting an endorser by conducting exploratory interviews and a mail survey. Their findings provide implications for both theory and practice. At the theoretical level, the research firstly shows that managers do not see celebrities as undimensional individuals such as attractive and credible when selecting celebrity endorsers, because celebrities are different unknown endorsers as they represent a variety of meanings that are drawn from the roles they assume in television, film, politics, and so on (McCracken, 1989). Secondly, managers have implicitly incorporated the findings of product match-up hypothesis research in their decision-making. On the other hand, for practitioners, as none of the advertising agencies had any written documentation regarding celebrity endorsement strategy, Erdogan et al (2001) set the criteria through providing a possible check list of factors in Table 3 below, when practitioners select celebrity endorsers. However, DeSarbo and Harshman (1985) argue that neither the source credibility and attractiveness nor the match-up research is adequate in providing a heuristic for appropriate celebrity endorser selection, although the Match-Up Hypothesis extends beyond attractiveness and credibility towards a consideration and matching of the entire image of the celebrity with the endorsed brand and the target audience. The Meaning Transfer Model McCracken (1989) organized an empirical research evaluating effectiveness of the endorser depends upon the meaning the person brings to the endorsement process in part. McCracken (1989) and Brierley (1995) pointed out that the number and variety of the meanings contained in celebrities are very large, which includes status, class, gender, and age and personality and lifestyles types, more importantly, the cultural meanings existing in a celebrity go beyond the person and are passed on to the products. Fortini-Campbell (1992) argues that products just like people have personalities, and claims that people consume brands with personality characteristics like their own or ones they aspire to possess in celebrities. Similarly, according to Fowles (1996), advertisers rationale for hiring celebrities to endorse products is that people consume images of celebrities, and advertisers hope that people will also consume products associated with celebrities. Celebrity endorsement actually is a special instance of a more general process of meaning transfer (McCracken, 1989). This process is a conventional path for the movement of cultural meaning in consumer societies through formation of celebrity image, transfer of meaning from celebrity to product, and from product to consumers. McCracken (1988) defined that meaning begins as something resident in the culturally constituted world, in the physical and social world constituted by the categories and principles of the prevailing culture. Furthe rmore, McCracken (1989) found that several instruments facilitate this transfer. Firstly, the movement of meanings from the culturally constituted world to consumer goods is accomplished by advertising and the fashion system. Then, the movement of meanings from consumer goods to the individual consumer is accomplished through the efforts of the consumers. Hence, meaning circulates in the consumer society. Besides, McCracken (1986) argued that advertising is one of the instruments to move meanings from culture, to consumers, to goods; this movement is accomplished by the efforts of promotional agencies. Similarly, Domzal and Kerman (1992) claimed that advertising is an integral part of social systems, whose function is to communicate the culturally constructed meaning of products to consumers. As the figure 1 shows, the meaning that begins in the dramatic role of the celebrity resides in the celebrity themselves in stage 1. In stage 2, this meaning is transferred when the celebrity enters into an advertisement with a product, and some of the meanings of the celebrity are now the meanings of the product. In the final stage, the meaning moves from the product to the consumer. Notably, celebrity endorsement makes a very particular contribution to each of these three stages in meaning transfer process. In sum, as McCracken (1989) suggested, the meaning transfer model presented is intended to demonstrate that the secret of the celebrity endorsement is largely cultural in nature, and that the study of the celebrity endorsement is improved by a cultural perspective. Consequently, advertisers should assess the culture that encompasses a celebrity to determine whether these meanings are feasible for brands/products in order to achieve effectiveness of the endorser. Definition of celebrities Celebrities are people who enjoy public recognition by a big share of a certain group of people. Whereas characteristic like attractiveness, amazing lifestyle or special skills are just examples and specific common characteristics cannot be observed, it can be said that within a analogous social group celebrities generally vary from the social standard and enjoy a high degree of public awareness. This is factual for classic forms of celebrities, like actors (e.g. Meg Ryan, Pierce Brosnan), models (e.g. Naomi Campbell, Gisele Buendchen), sports athletes (e.g. Anna Kournikova, Michael Schumacher), entertainers (e.g. Oprah Winfrey, Conan OBrien) and pop stars (e.g. Madonna, David Bowie) but also for less obvious groups like businessmen (e.g. Donald Trump, Bill Gates) or politicians (e.g. Rudy Giuliani, Lee Kuan Yew). Celebrities appear in public in different ways. First, they appear in public when satisfying their profession, e.g. Pete Sampras, who plays tennis in front of an audience in Wimbledon. Furthermore, celebrities appear in public by attending special celebrity events, e.g. the Academy Awards, or world premieres of movies. In addition, they are present in news, fashion magazines, and tabloids, which offer second source information on events and the private life of celebrities through mass-media channels (e.g. Fox 5 news covering Winona Ryders trial on shoplifting, InStyle). Last but not least, celebrities work as spokespersons in advertising to endorse products and services (Kambitsis et al. 2002, Tom et al. 1992). Advantages and disadvantages of celebrity endorsement strategy Potential Advantages Potential Disadvantages Preventive Tactics Assisting product  marketing and  increased attention Overshadow the brand Pre-testing and careful planning Image polishing Public controversy Buying insurance and putting  provision clauses in contracts Brand introduction Image change and  overexposure Explaining what is their role and  putting clause to restrict  endorsements for other brands Brand repositioning Image change and loss of  public recognition Examining what life-cycle stage  the celebrity is in and how long  this stage is likely to continue Underpin global  campaigns Expensive Selecting celebrity who are  appropriate for global target  audience, not because they are  hot in all market audience Source: Erdogan, B.Z (1999) Celebrity endorsement: A literature review, Journal of Marketing Management, Vol 15, p295 Mathur et al (1997) state a variety of reasons that firms use celebrity endorsers including that firms may feel that the life experiences of endorsers fit the advertising message, that the endorser has high appeal with the firms target consumer group, or that the endorsers universal appeal makes the advertising universal. Celebrity endorsement can bring out several positive effects. They are that advertisements become believable (Kamins et al, 1989), message recall is enhanced (Friedman and Friedman, 1979), recognition and perception of brand names is improved and attitudes about products with low purchase involvement are affected (Petty et al, 1983; Till et al, 2006), positive attitudes about brands results (Kamins et al, 1989), and distinct personalities and appeals for products and brands are created (McCracken, 1989; Dickenson, 1996). Moreover, celebrity endorsements are believed to generate a greater likelihood of customers choosing the endorsed brand (Heath et al, 1994; Kahle a nd Homer, 1985; Ohanian, 1991). As a result the use of celebrity endorsement is an advertising strategy that should enhance the marginal value of advertisement expenditures and create brand equity by means of the secondary association of a celebrity with a brand (Keller, 1993). Meanwhile, research indicates that celebrity endorsements can result in more favorable advertisement ratings and product evaluations (Dean and Biswas, 2001). Some of the most difficult aspects of global marketing to gasp are host countries cultural roadblocks such as time, space, language, relationships, power, risk, masculinity and femininity (Mooij, 1994; Hosfsted, 1984). Under this situation, celebrity endorsements are a powerful device by which to enter foreign markets; and celebrities with world-wide popularity can help companies break through many such roadblocks (Erdogan, 1999). On the other hand, there are also many potential disadvantages and hazards in utilizing celebrities as endorsers as a part of marketing communication strategy. Firstly, benefits of using celebrities can reverse markedly if they for example, suddenly change image, fall popularity, get into a situation of moral turpitude, lose credibility by over-endorsing or overshadow endorsed products (Cooper, 1984; Kaikati, 1987). Secondly, negative information about a celebrity endorser not only influences consumers perception of the celebrity, but also the endorsed product (Klebba and Unger, 1982; Till and Shimp, 1995). Thirdly, another common concern is that consumers will focus their attention on the celebrity and fail to notice the brand being promoted (Rossiter and Percy, 1987). Fourthly, celebrities who are blamed for negative events such as accidents can have detrimental influence on the products they endorse (Louie and Obermiller, 2002). Besides, Mowen and Brown (1981) argue that if a celebritys image ties in with many brands/ products, impact and indentify with each product may reduce since the relationship between the celebrity and a particular brand is not distinctive. This can not only compromise the value of the celebrity in the eyes of stars fans (Graham, 1989), but also can make consumers to think the real nature of endorsement that has less to do with the brand/product attributes, and more to do with generous compensation for the celebrity, leading consumers to overt doubt about their motives, so as to cause the negative influences on consumer attitudes and purchase intentions among the multiple products endorsed by celebrities (Cooper, 1984; Tripp et al, 1994). The f

Why Is Monopolies Harmful And How Can Regulation Ameliorate These Harm :: essays research papers

Why Is Monopolies Harmful and How Can Regulation Ameliorate These Harmful Effects? Why is monopoly ‘harmful? How can regulation ameliorate these harmful effects? What problems confront the regulators? In order to deduce that a monopoly is ‘harmful', there must be another market system which is preferable to monopoly so as to offer greater benefits to the public. A monopoly can therefore be compared to perfect competition. If the benefits of perfect competition outweigh the benefits of monopoly then a monopoly can be regarded as ‘harmful' since the consumers are not receiving the maximum possible utility for their purchases. Monopolies are criticised for their high prices, high profits and insensitivity to the public. Some governments therefore, in the light of these protests, advocate policies relating to monopolies, in order to regulate their power in favour of the public's interest. There are several reasons why monopolies may be against the public interest. It is claimed that monopolies produce at a lower level output and charge a higher price than under perfect competition in both the short run and the long run. Consider the diagram above. Assume that this monopolist attempts to maximise profits. Equating MC=MR yields an output of Qm and a price of Pm. If the same industry existed under perfect competition however, the price would be Ppc and output would be Qpc since under perfect competition P=MC=AR. The price in such a situation would thus be lower than under monopoly and output would be greater. Consumers obviously benefit if this is the case since P=MC implies P=Marginal utility so that consumers are maximising their total utility(Under monopoly P>MC and therefore arguably, not the optimum). In the long run under monopoly, supernormal profits persist. Under perfect competition complete freedom of entry leads to the elimination of these profits and forces firms to produce at the bottom of the long run average cost curve. Under monopoly however, there are barriers to entry so as to prevent new firms from entering the industry and reducing the monopolist's profits to the normal level. Higher prices and lower output thus continue to persist in the long run. Due to lack of competition, it is argued, a monopolist has no incentive to develop new techniques in order to survive. A monopolist can therefore make supernormal profits without using the most efficient techniques. Under perfect competition, in order for firms to survive, the most efficient techniques must be adopted or developed whenever possible or else the firm which fails to do so will be forced to shutdown. This argument leads to the conclusion that monopolies have higher cost curves than firms under perfect competition(Assuming

The Grifters :: English Literature Essays

The Grifters Symbolism in The Grifters The Novel and Film of The Grifters had many uses of symbolism, supporting the theme of sexual corruption, and the fall of the three main characters’ craft of the grift. In the novel, symbolism was tougher to pick out. However, the descriptions of the characters created symbolic visualizations of their personalities and human nature. The film had more obvious uses of symbolism through the choice of women’s clothes, the character’s actions, and their language. In the film, symbolism was everywhere. In the beginning of the film, the pictures of the city were in black and white and dull shades, giving the city a gloomy look. The camera angles made the cars in the city appear tiny, and the buildings appear very large to symbolize how small everything was amongst the city. The interiors of the office buildings and the panic symbolized that there was no way out. The soundtrack of the film was symbolic to the tension of the film. The darkness of visual composition of the lighting in the film, symbolized the darkness of the human nature in the story. Roy’s character as a conman is revealed early in the story when he was puking after the blow to his stomach due to an unsuccessful con job. In the novel, he told the cop that he was just sick; symbolizing that he was a manipulator, and was used to lying. In the beginning of the film, Roy answered to the cop with, â€Å"some bad shrimp†¦,† which was extremely ironic to me because it symbolized that something was a bit fishy about Roy’s character. In the film, Roy hid his money behind clown paintings, which symbolized the joke of his grift. The irony was that he took his grift so seriously. In establishing Lilly’s character, the author of the novel used the line, â€Å"Roy danced around her in helpless rage,† which to me symbolizes her dominance. Moira was compared to a â€Å"kitty† early on in the novel, which symbolized her feistiness. The film showed the hotel elevator descending to symbolize Moira going to Hell. At the close of the story in both the novel and the film, Lily wore Moira’s red dress after killing her; symbolizing the blood of both their deaths. The women themselves were symbols of excitement empowered by their sexuality. A minor character in the film and a more prominent character in the novel was Nurse Carol.

Fast Food vs Organic Essay

Have you ever sat and back and wondered why there are so many obese people in the U. S.? You would think that with all of the buzz about organic foods that we have available, that we would slowly be getting better with our weight as a country. Unfortunately the reality of the situation is organic food are expensive and with the way the economy is today many people are working on a budget and simply cannot afford to splurge on the organic items. So now that we know that lets look at the second half of that equation, Fast Food! Now as much as people criticize the fast food industry it’s convenient and like the name says fast. Now days most people do not want to come home after a long, hard day of work and slave over the stove to cook a hot meal for their family. However what they don’t realize is how much that food is poisoning us. Take McDonalds for example, it has been brought to the public’s attention just what goes on when they are making their food. The food looks like food that you would make in your kitchen, but it is actually manufactured. French fries use to be made by potatoes peeled in the back room and cut into strips. Today they are made in large factories, frozen and processed. Some of the ingredients are very fatty. Even though they have said that they â€Å"were† injecting the chicken nuggets with a pink dye, people are still running to the franchise for their food. I am not judging anyone by any means just stating my observations. Now if you think about it most families probably spend about $100 a week on fast food. Why would so people spend so much money on fast food you ask? Its simple it’s easy, and it’s convenient and inexpensive. Compared to other foods it’s something that working people and ordinary people can go out and enjoy. The design of a fast food restaurant is very well thought out. We form our eating habits as children so they try to nurture clients as youngsters. It’s very important that the fast food companies make sure that their fast food meals for children are healthier. In contrast the benefits of eating organic foods are great and if you can afford them should definitely take advantage of them. The are good for both the earth and the environment. The animals are living stress-free, free-grazing on the land and not being manufactured in deplorable living conditions. Organic farmers use less energy, less water resources, and NO pesticides. Organic farmers’ soil stays rich in content, moisture and nutrients due to careful management of land and using only natural organic matter to grow their crops. When industrialized agriculture arrives in farming communities, many farmers are forced out of business. Each month dozens of new pesticides, show up in local supermarkets and stores. Because they are advertised heavily are purchased and used and thus the destruction of the earth continues slow and steady. Organic farmers, live cleanly. Free of pesticides and toxins.

Al-Qaeda In Iraq

al-Qaida is an Arabic word in like manner written as Al-qaida. It is a net profit of international attachment of Muslim militant separate. Abdullah Yusuf Azzam who was later replaced by Osama hive away Laden formed the governing in 1988. separate veteran Arabs from Afghanistan conjugated the drawing cardship after the soviet cope in Afghanistan. alkali network advances Muslim fundamentalism by pass oning off attacks and disrupting western countries turns to the Muslim grounds. al-Qaeda finances and trains various al-Qaeda Islamic concourses that fight western countries ideologies in particular the f on the whole in States of America and Britain. root groups or network bewilder various operational bases in more than than fifty countries in the population. nucleotide uses deposit, intimidation and instilling fear to find out their goals. They carry out figure outs of threatist act (an act or a threat against accomplished life) depended at attaining policy-making, economical and religious goals. root word sites at ending impertinent influence in Islamic states by creating a new Islamic caliphate or authority. The Al- floor network is very active in countries like Afghanistan, Iraq, Pakistan and Saudi-Arabian-Arabian Arabia. history of home al-Qaeda was founded in the late 1980s as an shackle of Islamic militia group with an aim of expanding Islamic fundamentalism. radix has it roots during the Afghanistans soviet occupations. Anti-Muslim afghan guerillas (mujahidin), the afghan political sympathies and soviet forces were baffling in the conflict. The Soviet impact sparked the afghan resistance. The Afghan brass was back offed by the USA, China and Saudi Arabia. Mujahidin came from the heart East to Afghanistan to see their fellow Muslims in the warf be. Osama bin dilute was the main financier he started recruiting Muslims more or less the world to marijuana cigarette the group.The recruited army in on that point thousands defeated the soviet forces qualification them withdrew from Afghanistan. Osama bin wealthy later founded an system that could help veterans of Afghans war this comprised the bases of root. (Biri A. 2001). hive away flush and some another(prenominal) revolutionary Islamic thinkers at that time had been organizing home in the Iraq invasion to Kuwait in 1990. The Saudi disposal had wholeowed the United States organization to station a soldiery base in Saudi Arabia. This was very outrageous to Laden and the radical group. Osama was later expelled from Saudi Arabia by debate the judicature.Al- qaeda basis shifted from Saudi Arabia to capital of Sudan in Sudan, their first task against the enliven of the United States of America was in Somalia where they attacked the U. S army during the Somalia crisis. Further attacks perpetrated by al-qaeda followed. In august 1996 bin stretch renderd a declaration of war against the U. S. A Al- qaeda and radical Islam ic group had worked together to alliance in their acts of terrorism against western influence on Islamic matter tos. Osama shifted his base from Sudan to Afghanistan in 1994 after the U. S had put pressure on the capital of Sudan presidency to expel him.Osama joined the Talibans in Saudi Arabia where al-qaeda reached armed forces bases in mountains. In Iraq the main design of the groundwork shaping is the governing of Iraq. after(prenominal) president Sadaam Hussein was brought down from cause by the U. S. A who sent thousands of troop to help in putting in place the government in Iraq. Al-qaeda was against the US invasion of Iraq. According to the U. S government, Al- qaeda cute to be seen as a consistent political organization in Iraq. Al-qaeda in Iraq is unruffled of some(prenominal) Sunni Iraq members plus other foreign members who wage jihad or sanctum sanctorum war.This group was formed in 2004, nevertheless it is not clear, who founded it in Iraq between Bin L aden and Nusab Al Zarqawi. The group had been a force foundation the fury and polished war between the Shiites and Sunnis. They accuse the US government of murdering clean-handed civilians in their war on terror. The Al-Qaeda has been behind many attacks in Iraq against the U. S government interests. Insurgency in Iraq is still chronic up to now. Members of the group had shifted to other bases where they place suicide attack attacks. Other force organizations had joined Al-Qaeda in Iraq in their activities.Abu Musab al-zarqawi from Jordan had affiliated with Al-qaeda in Iraq. He joined the Al-qaeda in Iraq and be the U. S government over its interest in Iraq. The group had killed many U. S army personnel and they are regardd to pretend killed ordinary Iraq civilians. The group continues to instigate violence in Iraq despite the U. S government efforts on war on terror by president Bush administration. Al-qaeda is against the U. S invasion of Iraq. Members of the terrorist group had carried out many suicide attacks, nobble and tied(p) shooting their compassd enemy. The live oninghip of al-qaedaThe leadinghip of Al-qaeda in Iraq, according to near sources from Jihads was put down the stairs Abu Ayyub Al Masri in 2006. This is following the finale of its former leader Musab Al Zarqawi. Al Masri is considered as lacking good military organization that he relies on his noetic abilities (Hajez M. 2007 p. 136-147). Al-qaeda in Iraq is composed of both Sunni Iraq members and the jihads (foreigners who came to aid in Jihad war). Osama bin Laden is the sneak active leader of the Al-qaeda group. The leadership coordinates with others groups Al-qaeda group of jihad in Iraq, Al-qaeda in land of the two rivers plus others.Through the semiofficial statement of the U. S government, Abu Musab Al Zarqawi forms the happen leadership responsible for the insurgence in Iraq. It is believed that the leadership organizes and masterminds attacks on civilians an d U. S troops. It is excessively believed that the leadership of Al-Qaeda in Iraq composes other foreign terrorist and senior Al- Qaeda leadership. The U. S administration believes that Abu-Musab Al Zarqawi was not an Iraq in time his successor Abu Ayyub Al Masri. The leadership of Al-queda is decentralized.There is collaborationism between Al-qaeda senior leaders and Al- qaeda leaders in Iraq. The leaders role is to finance, command, advice, and make bombs including others roles in the group. The leadership also provides intelligent randomnesss and facilitates its operations. They apply their former headquarter in Fallujah in Iraq. Various operations they earn performed The al qaeda has claimed tariff of the chlorine attacks in Iraq in mosques. The group also is targeting wealth mess by kidnapping and kill their family members when they fail to remit fortress fee.They are also inciting violence by causing hatred among the Shiites and Shia groups to cause civil war. What were the targets of the operations? Al-qaeda operates in Iraq however it is limited in the broad Middle East. They play actively in the Iraq insurgency. Their representative leader, Ayman alzawahiri, in July 2005 through a letter indicated four plans in expanding the war in Iraq. They were to expel US forces out of Iraq and an Islamic authority put in place. Other tutelages were to spread the Iraq conflict to their neighbors and fight with Israel.Al-qaeda in Iraq (AOQ) created an organization called mujahidee shura council in January 2006. This was to unite the Sunni insurgents in Iraq. However, this attempt failed collectible to the methods they used against civilians and their extremum fundamentalists doctrines. Alqaeda is the most feared organization experts regard it as an enemy of the US. Al-qaeda is associated with terrorists activities in Iraq that targets international forces and civilians. The US government holds that they charter an extended network to other split of the world especially the Islamic states although there operations are based in Iraq.In 2005, Al-qaeda is believed to be responsible for nigh more than 1800 attacks in Mosul city in Iraq they were aiming at Iraq forces and spinal fusion government. They use bombs and other explosives in their suicide attacks. They mainly targeted Iraq bail forces, Shiite militaries and the US troops. The group was responsible for the cleansing of 35 children and seven adults in capital of Iraq in September 2004. The bombs were directed at the US forces. In the comparable course of instruction on December 19, they had bombed a Shiite funeral patterned advance killing about 60. Their attacks were aimed at Iraq security forces, civilians and the Iraq government.In 2005 they carried out and co-coordinated suicide attacks including the Sheraton Ishtar and Palestine hotel in Baghdad during the Iraq elections. (Napoleni L. 2005) They claimed responsibility of killing of Ihab Al-Sherif an Egyptian envoy to Iraq they also killed many indolent Shiite workers in Baghdad. They had abducted and executed American soldiers. In 2006, many of the top leadership were captured and killed by US army. They had carried on with their attack such as the 23rd March 2007, blackwash attempts of the Iraq deputy Prime Minister Salam al-zaubai a Sunni.They had claimed responsibility of the Iraq parliament bombing in April 12 2007. The execution of the three US force soldiers in May the same year. Activities of Al qaeda in Iraq, have received negative publicity due to attacks and intimidation against the civilians fashioning it lack local support. The Sunni militias had abandoned them and joined the government and US forces. Many of their leaders have been captured and killed making their activities crippled. The Al-qaeda had been involved in other operations external Iraq in April 2004 they claimed responsibility of the chemical bomb plot in Jordan.They had also targeted Israel in December 2 005 by firing rockets from Lebanon. They are also implicated with 2006 train bombing plot in Germany. What were the goals of the operations? Al-qaeda in Iraq had an aim of expelling all the U. S soldiers and their allied forces. In July2005, top Al-qaeda leadership had urged that the entire US soldier to withdraw from Iraq. They had exist to carry military operations and executions they perceive the US as the enemy who must sidetrack the Islamic state. The group also had an aim in the governance of Iraq.The Al qaeda in Iraq had inadequacyed to form a political group that would be the legitimate political organization in Iraq. They had wanted to fight and overthrow the existing government. Al-qaeda aims to control key areas in the economic, political and religious sector in Baghdad. They want to portray that the Iraq government has failed to expel the US army, by discrediting the government they aims at removing people support. It aimed at initiating conflict between the Shia and Sunni Muslims. This would force the USA to take a objective stand and depart from Iraq.This would enable them to establish their rule in Iraq. Al-qaida in Iraq wanted to spread propaganda through the media that, the coalition forces and the government of Iraq were attacking the Sunni Islam. They wanted the Sunnis to join their side, portraying themselves to defend rights of those who are oppressed. This would obligate them a positive image to the Sunni Islamic group. Part of their aim was to spread propaganda that the Iraq social-economic problems were the government responsibility. They regarded themselves as an organization that can liberate Iraqs from their problems.(Hoofman B. 2004). It was also believed that operations of Al-qaeda in Iraq involved spieling foreign fighters and terrorist in rule to kill innocent civilians to encourage hatred between Sunni and Shia Muslims. Abu Hamza Al-Muhajir an Al-qaeda leader in Iraq through his cognitive content give tongue to that th ey aimed at creating an Islamic state in Iraq. They were willing to die for divinitys sake there is no rule but that of Allah. The attacking and killing of the Sunni by al-qaeda in Iraq was aimed to accommodate them to join their group and withdraw the support of the US forces.Dedicate yourself to fighting the professedly enemy in order to stay off opening up new fronts against the Sunni Arabs (Abu Hamza al Muhajer), they attempted to portray the US as a putting surface enemy. What were the ideologies of this group? Al-qaeda in Iraq was organized and carried its operation on basis of different ideologies. They had issued a pronunciamento calling for violence and destruction of American empire. They had vowed to continue with the insurgency and remove America. Their ideologies were sacredly based we vow by the detect of God and we are unflinching to destroy the American empire.They believed that attacking the United States was a call from God. They believed that that who di es in their mission becomes a saint. Their leader Abu Musab al- zarqawi had justified their unfounded means through audio messages. Al-qaeda called for all Muslims to start attacking their enemies in Iraq and their associates. They believed that through Islam their faith, no harm would be inflicted on true Muslims. Shedding declination of a true Muslim would lead to destruction of the whole world. The attack against Americans and netherworld in Iraq was an order from God. It was a devoted war or jihad to bring justice and glory in the world.They calls for those betraying them to repent, by collaborating with their enemy all they deserve is to have their neck cut. Al-qaeda through their documents, vows that insurgency will not end soon, they believe that Islam is the only true religion in the world. It is their duty to have Allah worshiped. The Al-qaeda beliefs that the US government wants to seek control of the arena through the assistance of the Iraq government. It argues that those who oppose and fight the group are enemies of Islam. Their ideologies hold that the American government wanted to control the region to access oil wells.Osama bin laden through a video mag tape on December 29 2007, said that the Iraq government had agreed to having large American bases on Iraq land and bountiful the Americans all the Iraq oil they may wish Muslims perceive the war in Iraq widely as a war on Islam giving strength to al-qaedas ideology, Islamic sympathizers of the group are now seek to support the idea of universal divine war on western world and their allies. Al-qaeda sympathizers are justifying the acts of terrorism by using propaganda about the Iraq war. This is evidence in Madrid bombing in 2004 and capital of the United Kingdom attacks in transport network to oppose the invasion of Iraq.Conclusion The Al-qaeda networks operating in all over the world seems to be well-organized coordinated and funded group. Al-qaeda in Iraq has escalated more violence i n the country. The group has spoiled alliances with other front in order to work together against their perceived common enemy. According to them the enemy must be defeated by all mean, as it is the will of God. These militia groups have threatened peace in the world. They have claimed responsibility for various attacks in the world the issue of terrorism in the world inevitably to look at carefully to head off more acts of death and hatred.The world should not draw too much coating about Al-qaeda and war in Iraq. This is to avert from having propaganda war, whose truth cannot be determined thus sparking more conflict. (US state promulgate on terrorism) Work cited Biri Abdel, The secret History of Al-Qaeda, 1998. Bruce Hoffman, Insurgency and Countersurgency in Iraq, 2004. Hajez Mohammed Suicide Bombers In Iraq The strategy and Ideology of Martyrdom, 2007. Napoleni Lorreta Insurgent Iraq The Al-zarqawi and The new-made Generation, 2005. The United State Department country Rep ort on Terrorism, 2005.